Rapid growth in the mobile data market for corporates and government will drive revenue in 2003/04 as users take up new applications, Telstra's business sales managing director Murray Bergin said yesterday.
In the business market Telstra's expects the year to June 30, 2004 to be a watershed in moving away from the dependence on SMS as the main wireless application driving data revenues to GPRS.
"This is the swing year for (other) data (applications) to go past 50 per cent of SMS, and start to go towards 100 per cent."
That turnaround would be helped by Telstra's exclusive agreement to bring Research In Motion Ltd's (RIM) BlackBerry wireless solution to its corporate customers.
"It is such an easy thing for a user to do, to pick up a BlackBerry and use it, and it's such a compelling application out of the box - you have a desktop in your hand," Bergin said.
Developed by RIM, BlackBerry features built-in email, mobile phone, SMS and organiser applications and initial sales results are already strong.
Bergin said almost 100 organisations in Australia have already signed up to use the service since October 2002.
He said BlackBerry's popularity has moved up a notch with almost 700 devices sold in the last three weeks.
Telstra has expanded the international roaming footprint for BlackBerry to include the United States, Great Britain, Italy and Norway, in addition to Singapore and Hong Kong.