Dataram to exit Australia

Server and workstation memory vendor Dataram has informed its distribution partners it is closing its Australian operation.

The closure comes as part of its American parent company’s restructuring efforts that saw it close a manufacturing plant in Denmark last month.

It also marks the end of a troubled chapter for Dataram’s Australian arm that included the departure of managing director Andy Molnar three months ago as part of a global management restructuring effort.

Supply problems began to hit Dataram’s channel a couple of weeks before the vendor informed distribution partners it was closing the local operation, according to Tecksel Director, Neils Kofahl.

Resellers were left in the dark as to the extent of the problem and resorted to calling memory distributors and rival vendors to source alternative stock.

Tecksel, which had taken on Dataram as its only memory supplier in June last year, said the loss of the vendor meant it would wind down its memory business and return to its core focus on networking and security.

The memory business hadn’t lived up to the “good promise” it showed in the beginning, proving to be a “low margin and high turnover” proposition, Kofahl said.

While Dataram had been “one of the better vendors” to deal with, the closure was a sign of the times, he said.

Rival memory vendor, Kingston Technology, was set to pick up some of the slack from Dataram’s departure, sales and marketing director for distributor Simms International, Gavin Troxler, said.

The distributor had already seen a pick-up in business from Dataram’s closure, he said.

Dataram Australia was unable to comment pending advice from Dataram US, sales manager A/NZ, David Fittler, said.

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