Virgin Mobile (Australia) has named Jonathan Marchbank as managing director, effective immediately.
UK-based Sir Richard Branson, founder and chairman of the Virgin Group of companies, said the appointment would ensure Virgin Mobile (Australia) continued to play a major role in the Australian mobile phone market.
"Jonathan's wealth of experience and leadership will ensure it remains a formidable force for many more years to come," he said.
He said Marchbank had a very successful track record with companies such as Mobile Innovations, Nokia, Philips, and Telstra.
Marchbank said Virgin Mobile was a successful player in a very cluttered market, and his focus would be to keep the momentum rolling.