Macromedia relaunches Presedia product

Macromedia Inc. has folded Presedia Inc.'s online presentation tools into its product portfolio and is launching them as Macromedia Breeze, it said Monday.

Web development software maker Macromedia of San Francisco last month acquired Presedia, a privately-held Sunnyvale, California, maker of a tool that converts PowerPoint presentations into Macromedia Flash presentations for easy online distribution.

Presedia's Express Trainer is now called Macromedia Breeze Training and Presedia's Express Presenter is now Macromedia Breeze Presentation. The Training product is a complete electronic learning package, while Presenter is for the corporate user to create, deliver and share online presentations, Macromedia said.

The products are not rich with new features; they only have a new name and a tweaked user interface, Macromedia said. Presedia, founded in 1999, brought Macromedia about 60 customers, including Wells Fargo & Co., a bank, and Sprint Corp., a telecommunication company.

The Breeze products allow users to add narration to a PowerPoint presentation and combine the two in a streaming application based on the Flash format. The online presentations can also contain animations, quizzes and surveys. The system tracks and reports the results and can be linked to electronic learning management systems, Macromedia said.

Flash files can be played in a Web browser using the widely-installed free Flash player.

Pricing for Macromedia Breeze Training starts at US$12,500 and Macromedia Breeze Presentation at US$9,995. Both packages are available in hosted and licensed form in North America, and a worldwide launch is planned in about two months, Macromedia said.

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