ISPs join Looksmart program

Including Primus, Power Up, iinet, iHug, Hunterlink and Hotlinks, 25 Internet service providers (ISPs) have joined Looksmart Australia's newly launched ISP program.

The program allows ISPs to integrate Looksmart's Web directory, which includes 60,000 reviewed Australian sites, while maintaining the look and feel of their own sites. The program also allows ISPs to brand Looksmart content as their own.

Looksmart and ISPs usually share advertising revenues, said David Coleman, business development manager, Looksmart Australia.

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