FRAMINGHAM (05/02/2000) - The person waiting in line behind you may not be entirely pleased, but Wells Fargo & Co. today announced that the automated teller machines at its banks have been recast as "street-corner portals to online information."
San Francisco-based Wells Fargo said its ATMs have been Web-enabled to offer not just cash, banking transactions and stamps but also headline news and full-motion video.
The company is unveiling the new ATMs today in San Francisco and Los Angeles.
More than 800 of the new machines are scheduled to be available this year in California and Arizona, with the rollout continuing next year.
Customers approaching the new ATMs will view full-motion movie previews or entertainment, Wells Fargo said. After inserting their ATM cards, users will receive a personalized greeting message plus MSNBC.com headlines at the bottom of the screen.
Transactions are selected using touch-screen, drop-down menus. A sidebar menu option will give customers a link to a full Web screen and to more detailed product offerings from Wells Fargo, the bank said.
"As the leader in online banking and ATM functionality, we're using the power of the Internet and other emerging technologies to bring our customers an enhanced ATM experience with more content and a faster transaction time," Bob Chlebowski, executive vice president of Wells Fargo Distribution Strategies, said in a statement.
Today's rollout appears targeted at self-styled urban warriors who are seeking to conquer the tedium of banking transactions. The first company to run an ad on the new ATMs will be Dreamworks/SKG, which will show a preview of its soon-to-be-released film Gladiator.