​Bigcommerce, Twitter team up for sales

Deal integrates sales conversion tool with social media site

Australian-founded ecommerce platform Bigcommerce has teamed up with Twitter to support Buy Now, a sales conversion tool that allows merchants to promote and sell products across the social network.

Tweets, including links to products sold by Bigcommerce clients, will be automatically transformed into 'buyable' Tweets.

According to Bigcommerce it can help merchants turn mobile browsing into mobile buying through Buy Now’s checkout, rather than routing customers to a website to complete the purchase.

In addition, the platform can increase repeat purchases using Buy Now’s checkout flow, which stores and encrypts payment and shipping information, allowing returning customers to purchase items in two clicks.

Orders can be placed via Twitter Buy Now within the Bigcommerce control panel for centralised processing.

Twitter Buy Now will be available to Bigcommerce merchants within the US in coming months with an international rollout planned for 2016.

In May, Bigcommerce announced that it now supports PayPal digital wallet online and mobile digital wallet payments in the US.

The service allows consumers to pay at Bigcommerce merchant online stores without needing to enter user IDs or passwords after their first login. International rollout of the service to all of Bigcommerce’s merchants is expected later this year.

The company has a total of 90,000 merchants worldwide.

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