ASP Group Offers CRM Deal

AUCKLAND (03/10/2000) - The ASP (application service provider) consortium of Datacom New Zealand Ltd., Microsoft Corp. and distributor Tenuteq Asia-Pacific goes to market this week offering a 90-day free trial of the CRM (customer relationship management) software from U.S.-based Pivotal Corp.

Pivotal distributor Tenuteq has signed an agreement with the U.S. company to provide its CRM software free of charge. Tenuteq implements the ASP service for customers and also does customization, Datacom hosts the ASP, and Microsoft provides the server platform. Datacom will also use Pivotal via the ASP service.

Tenuteq sales manager Helen Robinson says after 90 days the software will be leased monthly. Rates will depend on the number of users and the "flavor" of the CRM package customers choose. The entry level is a plain "cookie-cutter" version which can be increasingly customized at added cost.

The consortium has partnered with the Employers and Manufacturers Association (EMA) and is initially restricting the free trial to the 5,500 EMA members.

Robinson says Pivotal is aimed at the mid- to high-end of the market although the ASP offering will appeal to smaller companies which haven't been able to justify the cost of a CRM system in the past.

Pivotal, which entered the local market 12 months ago, has about 15 customers including Meridian Energy, the EMA, and three ITOs (industry training organizations) - forestry, electro-engineering and New Zealand engineering, food and manufacturing.

The ASP offering is browser-based.

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