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DoubleClick Releases DARTmail® 4.0, Enhancing its Email Management Service

  • 22 October, 2003 13:13

<p>Sydney, October 22, 2003––DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced the launch of DARTmail 4.0, an enhanced email platform that addresses the growing demands of marketers and publishers, provides customers with advanced reporting capabilities, and enhanced subscription management tools.</p>
<p>DARTmail 4.0, which represents the most significant enhancements since the launch of the product, was enhanced with the specific needs of the marketer and publisher in mind. The product offers sophisticated and customisable reporting for both marketers and publishers and subscription management tools for publishers.</p>
<p>Designed to give customers greater insight into their email initiatives, new reports within DARTmail 4.0 include customisable delivery and response reports from a wide area of metrics and data, automatic report capabilities and ad hoc reporting in multiple formats, response curve reporting and list and purchase reporting for publishers.</p>
<p>“DoubleClick’s DARTmail product has allowed us to effectively use email to communicate with our customers,” said Jessica, Marketing Manager, eBay Taiwan. “We are looking forward to the new reporting functionality that DARTmail 4.0 will offer. This will allow us to create reports for our different email campaigns.”</p>
<p>DARTmail is part of DoubleClick's Marketer Solutions Division, which together with the Clickmailer and UnityMail email software platforms, provide email solutions to more than 300 marketers and publishers globally including eBay Taiwan, MTV Asia, Procter and Gamble, FedEx, Conde Nast, Sony Style and Primedia.</p>
<p>“Together with unparalleled service and support, strategic and professional services, and industry leading training and expertise, world-class technology is a cornerstone of DoubleClick’s premium email service offering,” said Ralf Hirt, Director of Asia Pacific, DoubleClick. “The enhancements that we have made to DARTmail are important in maintaining our competitive edge in the email space and allows DoubleClick’s customers unique access to a truly integrated marketing suite for managing multi-channel marketing campaigns.”</p>
<p>About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyse their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.</p>
<p>DoubleClick is the leading provider of digital marketing solutions.</p>
<p>For further information please contact:
Lachie Hill, DoubleClick PR
Lachie Hill Communications
Tel: (02) 9953 5629

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