IBM, Telstra tops in technology brands: survey

IBM and Telstra have emerged among the top most trusted technology brands in Australia due to the perceived reliability of their products and services.

Australian Reader's Digest magazine's third annual poll on customer trust canvassed 1400 people to gauge what brands, institutions and professions they trust and why.

Voters nominated the brands they trust in a range of product and service categories.

IBM was voted best computer company, with voters citing it the most reliable brand in the PC company category.

Nokia came in as best mobile handset maker, also because of the company's "reliability".

Telstra came in as best telecommunications company, trusted by customers because of the "reliability" of its offerings and service. Its winning factors were customer service, strong business, pricing and product and innovation. Telstra has received more nominations than any other brand for three years running, Readers Digest officials said.

The most trusted profession in Australia was ambulance officers, registering the highest ever trust rating in the history of the poll, Reader's Digest officials said. Fire fighters were knocked off their top spot last year to second place this year.

The remaining professions in the top five were pilots, nurses and pharmacists.

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