VeriSign unveils VIP program for volume domain holders

Leading U.S. domain name registrar VeriSign Inc. has begun offering a special account-management service for customers with multiple domain names, allowing them to make changes, transfers and renewals through a secure log-in process.

VeriSign's "VIP Program" was rolled out Tuesday in response to customer feedback, the company said. Volume domain name holders will automatically be enrolled in the programIn addition to offering transfer and renewal capabilities, VeriSign VIP customers will also be able to consolidate disparate accounts and access 24-hour customer service. The new program is also being launched in conjunction with a new customer feedback program designed to assess users' needs.

The company's customer service push comes after a series of stumbles that have left some customers, rivals and regulators crying foul. Earlier this year, the U.S. Federal Trade Commission (FTC) launched an investigation of VeriSign's marketing practices amid claims that the company was trying to steal customers from rival registrars.

Furthermore, in September the Internet Corporation for Assigned Names and Numbers (ICANN) told the Mountain View, California, registrar to clean up its publicly accessible records, or face losing its domain business.

VeriSign appears to be attempting to not just clean up its record, but also its reputation, launching a slew of new customer-focused services. Also Tuesday, the registrar announced that it has opened a new customer care center in Drums, Pennsylvania, aimed at helping VIP clients as well as retail customers who use Web sites and e-mail services for online businesses.

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