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Lexmark reduces printer cartridge prices across inkjet and laser range

  • 04 November, 2003 11:10

<p>Please see below a Lexmark media release announcing a price reduction across the entire range of Lexmark inkjet and laser printer cartridges, just in time for Christmas. With the strength of the Australian dollar, Lexmark is passing on savings of up to 16 per cent to customers.</p>
<p>If you require any further product information or would like to speak with someone at Lexmark regarding this announcement, please contact Alex Hill or Claire Plasto at Howorth Communications on +61 2 9904 4533 or pr@howorth.com.au</p>
<p>Lexmark reduces printer cartridge prices across inkjet and laser range</p>
<p>Lexmark passes onto customers the benefits gained from the strengthening Australian dollar</p>
<p>SYDNEY, 4 November 2003 – In response to the current strength of the Australian dollar, Lexmark today announced an immediate price reduction on the majority of its inkjet and laser printer cartridges.</p>
<p>Following on from similar price actions in June this year, Lexmark has experienced further cost savings as a result of the current exchange rate. These savings are being passed directly onto customers, making Lexmark printers more cost effective.</p>
<p>Savings of up to 16 per cent on cartridges lowers the total cost of ownership for Lexmark printers, confirming Lexmark’s dedication to delivering the best printing solutions at competitive prices.</p>
<p>“It is Lexmark’s policy to pass cost savings onto customers wherever possible,” said Henrik Stensfeldt, Managing Director, Lexmark, Australia and New Zealand. “Some of Lexmark’s printers are now up to 20 percent cheaper to print with, because unlike many competitors, we’ve passed on these savings.”</p>
<p>For details on your nearest dealer please visit the Lexmark Dealer Locator at http://www.lexmark.com/AP/AU/locator/index.html</p>
<p>-ENDS-</p>
<p>About Lexmark
Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions - including laser and inkjet printers, multifunction products, associated supplies and services - for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately US$4.4 billion in revenue in 2002, and can be found on the Internet at www.lexmark.com.</p>
<p>For copies of this and other Lexmark releases, visit the News Room at www.lexmark.com/ap</p>
<p>For further information please contact:
Alex Hill/Claire Plasto Rachel York
Howorth Communications Lexmark International (Australia) Pty Ltd
Tel: +61 2 9904 4533 Tel: +61 2 9930 3566
Email: pr@howorth.com.au Email: ryork@lexmark.com</p>
<p>Howorth Communications | an Ogilvy PR Worldwide Company | Level 3, 357-359 Military Road Mosman NSW 2088 | T +61 (2) 9904 4533 | F + 61 (2) 9904 9460 I www.howorth.com.au
"Working with companies that innovate through technology"</p>

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