Speedera Launches Content Distribution Services

SANTA CLARA, CALIF. (05/17/2000) - Startup Speedera Networks Inc. this week launched content distribution services that will let business users increase performance and reliability on their Web sites.

Speedera is offering Content Delivery Network and Global Traffic Management services that let customers bring Web site content physically closer to Web users around the world.

The Content Delivery Network is a caching service that stores customer content - especially graphics that take more time to download - closer to the edge of the Internet. The Global Traffic Management service is a load-balancing service that automatically routes end users to the closest, best performing content server.

Speedera has deployed caching and traffic management gear in more than 30 locations spanning five continents, says Ajit Gupta, CEO and president of the Santa Clara company. By year-end, the service provider will have caching and traffic management servers in more than 100 points of presence, he says.

"What's interesting about Speedera is its global presence that lets users load balance between servers throughout its network," says Greg Howard, principal analyst at the HTRC Group, a consulting firm in San Andreas, Calif. More than half of business users said in a recent study that they use more than one data center to host their Web servers, according to Howard. These are the types of customers who would be interested in teaming with a content distribution service provider for fully managed traffic management and caching services, he adds.

Competition in this market is growing with companies such as Akamai, Digital Island and Adero, which are already supporting hundreds of customers. And Speedera also has to worry about larger service providers such as AT&T and Exodus also offering content distribution services.

One early Speedera customer is seeing increases in performance and is glad it chose Speedera instead of Akamai. Spinfrenzy, a global Web site for teens, is using Speedera's Content Delivery Network service and is seeing a 20% to 50% decrease in download times from its Web site across the board, according to Manish Vij, CEO at Spinfrenzy in Palo Alto.

Spinfrenzy chose Speedera for two key reasons, according to Vij. "Speedera had a very creditable story and management team, and the price was half of what Akamai quoted us," he says.

Speedera's Content Delivery Network service is priced at $2,000 per 1M bit/sec per month, and the Global Traffic Management service is priced at $3,500 per site per month. Both services are available now and come with service-level agreements.

Speedera guarantees that if a customer's Web site is unavailable for more than 10 minutes on average per month, the customer will get a credit for one day of service. Content Delivery Network customers also get a guarantee that if site performance during any 24-hour period is worse than it was before signing on with Speedera, the customer will be credited one day of service.

Speedera: www.speedera.com.

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