An Australian company is teaming up with US media and marketing partners to showcase Asia-Pacific region companies in front of key US technology executives.
Designed as a two-week roadshow, the event lies somewhere between a high-quality trade show and a venture capital mini-mart.
Some participants may be seeking marketing arrangements with US partners while others may be looking for cash injections.
Driving the project are OzeCorp Global, US-based subsidiary of Australian technology company EGlobal, and McQuerter Group, a Californian marketing company whose credits include helping Qualcomm through its formative stages.
The roadshow will be a test of changing US attitudes to Asia-Pacific companies in such technology areas as mobile devices, infrastructure, telecommunications and storage, says Ozecorp Global director Mark White.
"There is a growing perception that the Asia-Pacific region is becoming a good place to look for new technologies and where you can potentially get things done better and cheaper than you can in the US."
White is looking for up to 50 companies each willing to pay up to $30,000 to present themselves to a blue-chip audience composed of CTOs and CIOs from Fortune 2000 companies.
The entry fee buys a ticket to climb aboard the two-week event scheduled for late October, which will take in Los Angeles, San Francisco and San Diego.
A second, later event will target East Coast US technology hotspots.
White expects most interest in the roadshow will be from Japanese, Korean and Taiwanese companies, but is hoping for a significant Australian contingent.
One drawcard for US tech executives will be the opportunity to gain exposure to the Asian markets - such as mobile wireless - that are more active than their US counterparts.
To make the selection and evaluation process easier, technologies offered by companies participating in the event will be screened and matched to potential buyers, White said.