Startup wins a $100K injection

Sydney-based software startup Identity Software has attracted a $100,000 cash and services injection from telecommunications and communications incubator firm, Australian Distributor Incubator (ADI) to provide consulting, mentoring, research resources and online support.

ADI's first-time investment in the startup will allow IDentity to commercialise its customer data integration software technology over the next few months.

ADI investment manager Randal Leeb du-Tiot said the company backed the startup because it had the makings of a "star performing" investment - a company addressing a large, growth market and an entrepreneurial team with vision.

IDentity Software - located at the National Innovation Centre at the Australian Technology Park, on the outskirts of Sydney's CBD - will soon install its first product ID*Customer in two customer sites.

A spokesman said the software is a virtual knowledge base which enables organisations like financial institutions with large-volume customer information to find the "Holy Grail" of marketing strategies - a single, round-the-clock view of the customer at all contact points, regardless of data formats and national languages.

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