Kinecta aims to automate content exchange

San Francisco-based provider Kinecta Corp. this week announced a hosted application designed to automate the distribution and exchange of enterprise content.

The Content Directory allows corporations to build a categorized and searchable online listing of business content, easing the process of exchanging content within and between businesses, according to Kinecta officials.

Corporate users can package and access content of any type, including text-based documents, PDFs, presentations, HTML and XML files, rich media, audio, video, and streaming.

Content Directory features a self-subscription model designed to automate the process of delivering content to multiple business partners and customers, said David Burke, vice president of marketing at Kinecta. Once logged on, authorized users can browse the Content Directory to search, preview, or request content.

"Content Directory automates the business processes required when exchanging content," Burke said.

"Today it is an inefficient process for a content provider to let its partner know what content is available for use, and for the partner to proactively access that content," Burke said. "We can automate those processes, as well as the process of setting up a subscription, thereby saving time and resources."

In addition, the Content Directory generates demand and usage reports that can be used to improve content development and distribution strategies, he said.

Streamlining content distribution within the enterprise and to other organizations is a vital function of business processes, said Lawrence Hawes, senior analyst, Delphi Group, in Boston "Content is central to corporate decision-making. Unless you get the right content to the right people to base decisions on, you have a pretty stagnant company," Hawes said. "A solid [content distribution] strategy is indispensable across industries."

Possible benefits of leveraging a hosted service for content distribution include reduced operating and maintenance costs, faster time to market, and increased flexibility, according to Burke.

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