Clearing the path for pushing business content into portals, CM (content management) vendor Open Market Inc. on Thursday announced the integration of its Content Server Enterprise Edition with iPlanet's Portal Server 3.0.
Links between CM systems and portals have grown tighter as enterprises ramp up efforts to bring personalized, business-critical information to employees, customers, and partners via portals.
"Portals are providing a framework for adding context to what is happening in the company. The core idea is building a way to figure out what you have and to drive access to it," said Rob Perry, senior analyst at The Yankee Group Inc. in Boston.
The trend will likely dive deeper into other facets of enterprise data, such as business intelligence and knowledge management, according to Perry.
"Where we'll see more activity is in the connection from the portal into enterprise data, including areas like business intelligence to show what is happening in the business on a numbers basis," Perry said. "Knowledge management is converging in here as well."
Open Market and Palo Alto, Calif.-based iPlanet E-Commerce Solutions worked with Migration Software Systems to develop a software module that allows the systems to work together. The software module also enables single sign-on and authentication, according to Open Market officials.
"Managing content well is an important component of a lot of applications, including portals or commerce. We plan to do similar types of partnerships in other areas where killer content is a big determination of whether the application is successful," said Joe Alwan, senior vice president of worldwide marketing at Open Market in Burlington, Mass.
The convergence of CM and portals is evident elsewhere in the industry as well. CM vendors Vignette Corp. and BroadVision Inc. last week rolled out homegrown corporate portal offerings. CM vendor Interwoven next month plans to unveil a CM product line optimized for portal integration.