RealNetworks, Sonic Foundry team for streaming

Real Broadcast Network, the CDN division of Seattle-based RealNetworks Inc., on Wednesday unveiled an Internet broadcasting service designed for use in conferences and events.

The Conference Webcast Service incorporates the new MediaSite Live on-demand Webcasting application from media software vendor Sonic Foundry Inc. MediaSite Live is designed to capture and stream any type of digital content from a laptop or PC without the need for a software download.

"We wanted to make Webcasting part of a routine communications mix in the enterprise," said James Dias, vice president of strategic solutions and alliances at Sonic Foundry, in Madison, Wis. "Most Web conferences require pre-production and heavy lifting to make it work."

MediaSite Live contains encoding software and screen-capture technology that can stream a variety of content, including PowerPoint slides, e-mail messages, Web pages, documents, or graphics.

Leveraging the MediaSite Live application allows the RealNetworks' Conference Webcast Service to synchronize a conference presenter's video with other presentation materials and archive the content for re-use.

The Conference Webcasting Service features event planning, on-site production services satellite signal transmission, and online delivery services. Other services include online registration and reporting and pay-per-view or subscription-based e-commerce services.

As the recession and safety concerns slowed business travel, Real Broadcast Network saw an opportunity for a quality, easy to implement Webcasting service for conferences and events, according to Mike Leo, senior product manger for real broadcast networks.

"Today a lot of solutions for this space involve installing special software on a PC or having speakers turn over [their] presentations a day before they speak," Leo said.

"Our solution doesn't' require the presenter at sessions to install software. Our solution allows them to give the presentation, and behind the scenes we are capturing the stream," he said.

In the future, Real Broadcast Networks sees an opportunity to take its Webcasting services deeper into the enterprise market, as streaming video and related technologies penetrate corporations, Leo said.

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