The door has been opened for trademark holders to register in the .info top-level domain space, with registriespushing for urgency to avoid the disputes of brand names witnessed in the .com rollout.
Afilias, the registry chosen by ICANN to operate the .info domain, has opened what it labels a "sunrise"period, in which trademark and service mark holders can preserve their brands in the new domain prior to publicregistration.
According to Afilias CEO Hal Lubsen: "Afilias is deeply committed to the protection of intellectual propertyand brand identity.
"We encourage trademark holders to take advantage of this simple registration process and prevent a replay ofthe .com rollout, in which speculators were able to register any number of world-class brand names, many ofwhich are still in dispute today."
Michael Palage, an intellectual property expert and secretariat of the ICANN Registrar Constituency, saidtrademark holders can avoid costly litigation by taking advantage of the sunrise period.
Melbourne IT's CEO, Adrian Kloeden, also pushed for urgency. "The commencement of the sunrise period today forthe .info domain space represents the time when all trademark holders should act (if they haven't already) toregister to protect their marks in this domain space."
Holders of all marks registered prior to October 2, 2000 are eligible to participate in the sunrise period,regardless of the country of issue. Registration in the .info domain will be open to the general public fromSeptember 12.