Aussie CRM specialist attracts Intel investment

Streamline Solutions, a Melbourne software developer that specialises in Web-based customer relationship management applications, has attracted an investment by the Intel Communications Fund. The investment will be earmarked for enhancement of the company's R&D program and the expansion of Streamline's operations in the Asia/Pacific region.

"The demand in Asia for e-CRM and contact centre solutions is growing," explained David Tang, CEO of Streamline. He added that the investment will enable the company to enhance its technology to meet the various business and language requirements of companies throughout the region. Streamline will open offices in Singapore and Malaysia this year to market its eTouchpoint product suite in the region.

David Bolt, country manager for Intel Australia, explained that the Intel Communications Fund invests in companies that are developing innovative networking and communications solutions capable of expanding the Internet economy. "eCRM is an excellent demonstration of how Web-enabling a business can enhance performance. The ability of eCRM to increase companies' customer service capabilities has made it a growing segment of the Internet economy," he said. Streamline Solutions is the first Australian company to have received an investment from the fund, although SecureNet and cap-XX have received investments from Intel Capital.

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