ICSGlobal to take Smorgon into the new economy

Listed technology consultancy ICSGlobal has won a contract to help Smorgon ARC -- the reinforcing bar division of Smorgon Steel -- transform itself into a serious player in the new economy. Specifically, ICSGlobal will assume responsibility for selecting and implementing e-commerce technologies and linking Smorgon ARC's systems to a variety of emerging construction industry exchanges.

Doug George, head of Smorgon ARC's newly created shared services division, explained that the company has identified business improvement opportunities in both the product and distribution sides of its business. By connecting electronically to its customers and business partners Smorgon expects to be able to expand and add value to its customer base, as well as realise internal productivity gains and cost savings, George added.

Tim Murray, managing director of ICSGlobal, said he expected Smorgon to reap considerable benefits from its move to e-commerce. "Smorgon is well placed to become a leader in the emerging e-construction industry," he said.

Murray added that the deal was especially significant for ICSGlobal following its development in 2000 of the THELMA (Transactional Health Exchange Linking Multiple Applications) health industry exchange, which had been a persuasive factor in winning the Smorgon business.

"Last year when we were so focused on building THELMA analysts believed we had abandoned our consulting business and become a dot-com, when in fact our strategy has been to leverage the consulting experience gained from launching THELMA to reposition ISCGlobal's traditional consulting business. It's nice to see the strategy come to fruition," Murray concluded.

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