AOL Australia has slashed 10 per cent of its staff, as the company refocuses on core growth areas.
According to an internal memo issued to AOL staff last week, the company decided to cut 20 business support staff in order to "remain focused on those business initiatives that contribute most to the growth of [the] business".
Amanda Lacaze, newly-appointed CEO of AOL Australia, would not identify what business initiatives will be targeted during the reorganisation, but alluded to a more customer-oriented operation by saying that the process will "positively impact" AOL's products and services.
Lacaze also hinted at "leveraging synergies" available to the organisation through its joint venture partners, AOL Time Warner and AAPT.
In addition, a source close to AOL revealed that the company's call centre positions were made redundant last week, with staff given the option of re-applying for renamed positions. Lacaze admitted that some of the roles within the call centre had been "reorganised" in regards to skills and job descriptions, but added that there wouldn't be a reduction in the total number of customer-facing staff.
"We've given our staff the opportunity to be redeployed into [the new] roles, or to tell us, no, this isn't really what I want to do, in which instance we will deal with that in a professional and appropriate way," she said.
Lacaze would not comment further on the likely new direction of AOL Australia.