Global One steps up Singapore activities

Global One Communications, a member of the France Telecom Group, is aiming to step up its presence in the Singapore voice market by focusing on multinational corporations that require end-to-end connectivity.

Armed with the services and facilities-based telecommunications licenses which it received last year, the company last week expanded its voice and call center services in this region with the launch of three new global services -- Global VPN (virtual private network), Global Direct Dial and Global Call Center.

Global VPN is an integrated voice solution that provides seamless transmission through virtual circuit networks. Global Direct Dial is an outbound long-distance calling service, while Global Call Center is a service that routes inbound calls from any local phone number to a regional multilingual customer support center.

According to David Rich, Global One's assistant vice-president and general manager for Southeast Asia, the new services will enable the company to "position itself to meet the needs of Singapore-based multinational corporations for innovative communication solutions to better compete in a rapidly converging world."

"We're not after the national companies because there's no value-add to offer. Besides, we can't compete effectively against SingTel and StarHub in that space. We're focused on MNCs (multinational companies) that require end-to-end connectivity -- be it voice, data or IP," Rich explained.

Global One is hoping to capture a significant chunk of the 5,000 MNCs which operate in Singapore. Currently, it has over 200 MNC customers in Singapore.

"The way we look at it is through 'wallet share', that is, at the global spend of the Top Global 500 companies. We want to increase their spend with Global One, by letting them add Singapore to their dial plan," he said.

Rich declined to disclose the rates for the Global VPN service, but said that they will be "competitive, and not significantly lower than the market."

MNCs can expect to see cost savings from reduced administrative costs, as well as in volume discounts offered by Global One "in the order of 30 percent or more", he said.

"In some countries it might be less, and others more. But if you bundle all the countries under one contract, you're likely to see that kind of savings."

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