A new network service company will arrive this week, touting a real-time routing network service it hopes will radically alter how information flows across the Internet.
Bang Networks Inc. has overcome the limitations of information delivery inherent in the Internet's rigid model of retrieving data from requests sent to a server. To this end, the company has constructed a global overlay network of interconnected Object Routers that work together to route information in real time to Web browsers, applications, and Internet-connected devices. The internally developed Object Routers, deployed at strategic locations across the Internet backbone, collect data about user sessions and information flows that are used to route information, according to Tim Tuttle, CTO and founder of Bang Networks, based in San Francisco.
The Bang Real-Time Network lifts some of the barriers to presenting rapidly changing data on a Web site, one analyst said.
"It opens up the realm of what is possible by enabling an exciting new class of applications," said Peter Christy, research fellow at Jupiter Research. "What [Bang] is doing is how the browser should have worked in the first place.
"The [real-time] flow allows [users] to build sites that have much more rapidly changing data. You can now really pump out information and have interfaces with greater interactivity," Christy said.
To implement the company's DirectPath service, users tag HTML pages with Bang extensions, allowing the pages in a browser to connect with continuous information updates from the Bang Network.
"We believe networks will become more intelligent through overlay networks that provide managed services over the Internet," Tuttle said. "[The Bang Network] allows our customers to connect continuously with everyone viewing their Web pages. In the old model, information grows stale sitting on the server waiting to be requested."
The company contends that its service -- designed to complement hosting, content delivery, and streaming services -- will help reduce bandwidth costs and server capacity by routing only changes and updates rather than whole pages to an end-user's browser.
Bang's Object Router technology has caught the eye of router king Cisco Systems and hosting provider Exodus. As part of an alliance, Bang helped evaluate and test forthcoming load-balancing products from Cisco and has deployed Cisco routers alongside its Object Routers in its network. Exodus, meanwhile, has provided hosting and performance-testing services.
As more critical and time-sensitive business information rides over the public Internet, vendors and service providers are focusing on boosting Internet performance. For example, Fine Ground Networks' FineGround Condenser software speeds dynamic Web content by sending only the changes when a Web page is refreshed.