Kiwis among highest users of internet

New Zealand surfers are some of the highest internet users worldwide, according to an international study conducted by AC Nielsen's NetRatings Global Internet Index.

Measuring internet usage in 23 countries, NetRatings found that surfers across Asia Pacific were the most active users of the web.

Australia and New Zealand showed consistently high internet usage figures in April compared to world averages. Aussies also spent longer online per session, 35 minutes on average, and visited more unique sites. Australians remained the stickiest surfers, spending on average 52 seconds per page.

The four top nations in the world in terms of page views per person were: South Korea, Taiwan, Hong Kong and Singapore.

"Surfers within the Asia Pacific region are clearly continuing to drive a high level of global Internet activity," says Brian Milnes, managing director Pacific "Korea and Hong Kong, in particular, are very active web markets, while most other countries in the region are also well ahead of the global average across most metrics.

"Surfers in South Korea, Taiwan -- and to a lesser extent Hong Kong -- are still exhibiting behaviour typical of early internet markets. This includes spending longer browsing the web to learn the landscape and navigate from site to site," he said.

"Over time, we would expect surfers in these markets to identify the sites which meet their needs and considerably narrow their monthly surfing activity. This would be in line with our experience in other markets -- for example the US where surfers only visited 10 unique sites."

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