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Vodafone Ireland Investment in Teradata Enterprise Data Warehouse Drives Significant Business Benefits through Speed and Breadth of Data Available

  • 06 May, 2004 09:42

<p>Earlier this year Vodafone Australia announced the implementation of a complete technology refresh and expansion of its Teradata Warehouse environment, to enable an improved customer experience. Vodafone has continued its roll out of Teradata data warehousing solutions with implementations under way in Ireland.</p>
<p>In Ireland, the telco is reporting "significant benefits" in the areas of revenue assurance, revenue stimulation and customer retention following the implementation of a 1.5 terabyte data warehouse last September.</p>
<p>The warehouse is replacing a series of individual data marts and enabling a consolidation of customer data into a single enterprise system. In addition, the company has access to more detailed data on customer behaviour and can have data ready for analysis in a four hour period. Data analysis has been moved in-house while the reporting cycle has been reduced from two weeks to a maximum of one day.</p>
<p>For further information, please contact Skye Eggleton or Jessica Sealby at Howorth Communications on 02 9904 4533 or email</p>
<p>Vodafone Ireland Investment in Teradata Enterprise Data Warehouse Drives Significant Business Benefits through Speed and Breadth of Data Available</p>
<p>Enterprise data warehouse provides platform for 1 million euro</p>
<p>revenue assurance savings annually</p>
<p>SYDNEY, 6 May 2004 – Teradata, a division of NCR Corporation (NYSE: NCR), announced that Vodafone Ireland has chosen Teradata as its platform for enterprise data warehousing. The new 1.5 terabyte data warehouse went live in September 2003 and has already returned significant benefits to Vodafone Ireland in the areas of revenue assurance, revenue stimulation and customer retention. Significantly, by aiming to consolidate its customer data marts onto a single enterprise data warehouse, Vodafone Ireland will also avoid future implementation costs associated with multiple database implementations.</p>
<p>“With the Teradata data warehouse we have not only been able to reduce costs but also harness our information assets to better drive business advantage. The ability to better analyse business processes has already led to revenue assurance savings of 1 million euros while the availability of a single, consistent view of the customer has enabled us to better serve and advise our customers,” explained Paul Tully, head of management information systems at Vodafone Ireland. “Enterprise analytics are critical to Vodafone Ireland going forward, and we developed an exhaustive benchmark to evaluate potential platforms. Teradata was the leader in every category.”</p>
<p>Key to Vodafone Ireland’s strategy is delivering a superior customer experience. By consolidating all customer data relating to billing, data services, marketing, sales and call centre support onto one database, it has not only reduced costs but also improved the consistency and availability of customer information. For example, call centre staff can now access customer call data on a single screen fed directly from the data warehouse. Previously this information was presented on five separate screens.</p>
<p>Vodafone Ireland now has access to more detailed data on customer behaviour, which can be used by marketing and call centre staff for cross-sell, up-sell and customer service activities. For example, having ported its tariff optimisation package onto the data warehouse, Vodafone Ireland is now able to offer customers up-to-the-minute advice on the most suitable package for their usage profile.</p>
<p>With data now ready for analysis within four hours, rather than the previous significantly longer durations, Vodafone Ireland’s analytical capabilities have improved dramatically. It has also been able to move data analysis in-house and reduced the reporting cycle from two weeks to a maximum of one day. For instance, a recent initiative relating to premium short message services (SMS) delivered by third-party content allowed Vodafone Ireland to improve support to third-party content providers by accelerating reporting of activity levels.</p>
<p>“As demonstrated by Vodafone Ireland, analytical breakthroughs and data-mart consolidation offers organisations a very desirable combination of cost savings and operational improvements,” commented Hermann Wimmer, Teradata vice president for Europe, the Middle East and Africa.</p>
<p>About Vodafone Ireland</p>
<p>Vodafone Ireland is Ireland’s leading mobile operator, serving over 1.8million customers. Vodafone Ireland joined the Vodafone Group in May 2001. Vodafone Group is the world’s largest mobile community, with equity interests in 26 countries and Partner Networks in a further 13 countries, serving over 130 million proportionate customers.</p>
<p>About Teradata Division</p>
<p>Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to</p>
<p>About NCR Corporation</p>
<p>NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s ATMs, retail systems, Teradata® data warehouses and IT services provide Relationship Technology ™ solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. NCR ( is based in Dayton, Ohio.</p>
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<p>NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.</p>

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