Timed with the long-awaited arrival of its Itanium chip, Intel next Monday will announce its "Macroprocessing" advertising campaign, its largest business advertising venture ever, according to Intel officials.
The Macroprocessing ad campaign, which cost Intel "tens of millions of dollars," is scheduled to commence in the U.S. May 23, an official said.
Intel will make the most from the ad campaign, launching new Xeon server chips as well as its next-generation IA-64 Itanium processors at the onset of the promotion, officials said.
Intel's revolutionary 64-bit Itanium processor, delayed for three years, is set to ship in servers from companies like Hewlett-Packard Co., and Dell Computer Corp. this month.
In the face of slowed IT spending, Intel's message with the Macroprocessing campaign will be the "importance of the processor at the heart of e-business," an official said.