Intel touts Pentium 4 for business users

Intel officials on Tuesday began discussing the benefits of the Pentium 4 processor as it pertains to business here at the TechXNY trade show.

Intel's primary message was that "more information is hitting the PC," and businesses should not wait to take advantage of the Pentium 4's advanced processing power, said Cam Hatton, manger of desktop marketing for Intel.

The ability to better optimize XML code, as well as the optimization of near and future technologies like peer-to-peer and voice recognition, are some of the reasons business should consider refreshing their PC fleets with systems loaded with the Pentium 4, according to Hatton.

Many of the advantages the Pentium 4 can bring to business are optimized around Microsoft's XP operating system, which is expected to launch Oct. 25, according to Microsoft.

The Pentium 4 has the ability to process XML data more efficiently than previous Intel chips, Hatton said. When combined with XML-based "Smart Tags," a feature of Windows XP, business users can sub-reference XML data more efficiently, Hatton said. More versatile than HTML, experts say XML code is rapidly gaining ground in business applications.

Applications like peer-to-peer computing, where separate computers work together to solve a common problem, can also benefit from the performance of the Pentium 4 processor, Hatton said.

The Pentium 4 chip can also better execute speech recognition applications, Hatton said, who added that Microsoft XP does have a speech recognition component to it.

Businesses can also utilize the Pentium 4 chip to run heavy calculations such as data mining and other pure science applications, Hatton said.

Although many of the data-intensive applications pitched by Hatton, such as data mining, currently run in server environments and not on the desktop, Hatton said "data is moving closer to the user sooner rather than later."

Intel's Pentium 4 pitch at the trade show represents the first time Intel has talked about the advantages of its high-performance Pentium 4 chip, officials said. Until now, Intel has focused its Pentium 4 pitch on the consumer market, cutting prices twice since the chip's November debut in an effort to make the chip available in US$1,000 to $1,200 PCs.

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