In a bid to attract more international tourists to the Northern Territory (NT) the territory’s department of Tourism is turning to social media channels.
NT Minister for Tourism and Major Events, Matt Conlan, said that it will be making an “aggressive push” over the next 12 months via Twitter, Pinterest, Instagram and Google+ by communicating with visitors in their own language and culture.
“Tourism NT representatives from 12 countries including Japan, China, Singapore, Hong Kong, Germany, Italy, France and America are here in the Territory for intensive training this week,” he said in a statement.
According to Conlan, the international team will travel by coach from Darwin to Alice Springs and collect stories about some of the Territory’s residents and attractions including Uluru (Ayers Rock).
“These experiences will help map out the best way to engage more [tourism] operators in the future, and demonstrate how the NT brand should be communicated in different countries using different social media channels,” he said.
Follow Hamish Barwick on Twitter: @HamishBarwick