Officials of startup Asera held a gala event here Monday night to officially debut the company's eBusiness Operating System, which is being positioned as a platform for uniting back-end applications for use in Internet commerce front ends.
During the affair, Asera officials heralded their product as an architecture for e-business.
"Increasingly, we're finding companies are trying to put solutions together that cut across existing applications and technology," such as supply-chain management, said company President and Chief Executive Officer David Murphy, during an interview prior to the night's presentation.
Asera, he said, has taken the view that existing applications can be brought together while hiding the complexity. Asera eBusiness Operating System's OS-like core services include a graphical user interface, integration tools, data content management, access control, interoperability, security, single sign-on, and support for business processes, Murphy said.
Asera Board Member Ray Lane, former president and chief operating officer of Oracle, said Asera is providing an architecture for integrating systems that have not worked together before.
"To me, it's a development platform for a user," Lane said.
The company is touting its platform as enabling development and deployment of "composite applications," in that disparate applications and data sources are fused to act together as custom business processes. The platform supports various business-to-business e-commerce protocols and standards such as RosettaNet, eXML, ebXML, and EDI.
The Asera architecture offers a new way to assemble applications so that they are built for speed and customization, Murphy said.
The company currently has 35 clients using the product.