The latest release of SAP AG's sales force automation software package will feature enhanced alert and monitoring capabilities in its push technology.
SAP's Mobile Sales/Service 3.0 will have upgraded push technology from BackWeb Technologies Inc., BackWeb announced on Tuesday. This SAP package has used BackWeb push technology since 1999.
Push technology provides remote users with continuously updated information. In this case, sales managers using SAP's software can provide their salespeople with content ranging from pricing guides to product updates even if the recipient is offline, said a BackWeb spokeswoman.
SAP is using BackWeb Foundation 6.1 and e-Accelerator 2.21 in its updated suite. A manager can send an "alert" to remote users through the Foundation server informing them of the delivery of updated content. Companies will also be able to measure the effectiveness of their communications through the closed-loop design of the technology, allowing sales managers to verify when each salesperson read the update notice, and when they followed up on it, according to the BackWeb spokeswoman. Video and audio content can also be delivered by the technology regardless of the network connection speed of the user, a benefit for mobile salespeople on dial-up connections.
SAP and BackWeb have been working together since 1999, but this new release offers SAP customers the improved alert system and enhanced monitoring function previously unavailable, said Michael Park, an SAP America vice president, in the statement.