Data warehousing finds more uses

Although CRM (customer relationship management) applications continue to be the most common way in which companies uses data warehouses, there are other applications that could prove useful as well.

According to NCR Corp.'s Teradata division, fraud detection is becoming a more asked-for feature by companies that have a data warehouse in place.

"For telecommunications firm Far East Tone in Taiwan, one of the first applications they used data warehousing for was the prediction of fraud," said Geoff Dickson, vice president of marketing and strategic partnerships of Teradata Asia-Pacific.

"They wanted to analyze their customer database and look for key attributes that could indicate if someone had a propensity to create fraud," he said, adding that once they gained that knowledge, they could use that knowledge to troll the transactions and pick up patterns to act upon potential fraud.

Although there are many ways firms can utilize their data warehouses, their main aim is usually to make better business decisions for as long as the data is consistent and valid, according to Dickson.

In China, Dickson said, he expects data warehouses to be used in a variety of ways. "The scale that exists in China will assist with that, since they'll need to consolidate large databases, and that's where the value will be."

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about NCR AustraliaTeradata Australia

Show Comments