MS announces local e-commerce strategy

Microsoft launched its e-commerce strategy yesterday - localising announcements made in the US in March.

Central to Microsoft's plan is industry partnerships and new products, said Harvey Sanchez, Microsoft's senior marketing manager - Internet technologies.

Sanchez said Microsoft would also be promoting the ninemsn portal as part of the strategy, especially for small businesses and consumers.

New services from ninemsn would include advertising, promotion and distribution assistance.

Microsoft plans to address business needs including direct marketing, procurement and value chain trading, Sanchez said.

Also key to the strategy is a standard Microsoft calls BizTalk, Sanchez said. BizTalk is a cross-platform framework that he said would allow business applications to "talk" with each other. It is based on XML and would be natively supported in Microsoft software, he said.

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