Intel to enter TV business with new set-top box

New set-top box uses facial recognition technology

Intel has indicated its interest to enter the TV business with a new set-top-box.

The set-top box comes with a subscription TV service, and uses facial recognition technology to deliver advertisements to viewers more appropriately. The facial recognition technology would be able to detect gender and age group of viewers to target advertisements to them.

However, there are concerns of limiting detectable information to age and gender. For instance, the technology could be a concern for parents not wanting their children exposed to endless advertisements targeted towards their age group.

Intel has also planned cost cutting by avoiding the standard large bundles of numerous channels and opting for smaller packages of TV networks.

The company plans to launch the set-top box by the end of this year.

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