Jupiter Media Metrix on Monday launched Site Measurement, a Web site analysis and traffic measurement service created in conjunction with LiveTechnology Inc. which takes account of hits on cached pages.
Along with traditional Web site traffic data, the third-party service also takes into account a user's local browser-cached pages, leading to more detailed and accurate reporting on a site's traffic, Jupiter said in a statement.
For example, a company's internal gauges for Web site traffic fail to account of page views when a user hits the backspace key to return to a previously viewed page, leading to the loss of about 45 percent of Web page impressions, the company said.
Though Jupiter did not disclose any detailed pricing for its service, the company claims clients would gain cost benefits from the service by outsourcing the collection of traffic data and not having to pay for their own hardware, software and employees to do so.
Jupiter and LiveTechnology spent a year and a half developing the service, which works through the placement of about 400 bytes of code on every Web page tracked, Jupiter said.
Users of the service will have 24-hour access to the captured data and various online reports from Jupiter's Web site, the company said.