Verizon Wireless will launch the new Droid Razr for $299.99 in its stores Friday, marking the event with a later opening at 11:11 a.m. on Friday's date of 11-11-11.
The date was chosen partly to commemorate the original Droid's birth two years ago in November 2009, Verizon said in a statement. Friday's launch at a later opening time has been featured in slick new national TV ads for the Droid Razr that began airing this week.
A two-year agreement is required, including a nationwide talk plan starting at $40 a month, plus a smartphone data package starting at $30 a month.
Verizon also said it will offer NFL Mobile on the device for no added cost for the remainder of the NFL season.
Motorola, maker of the Razr, compares the device to the iPhone 4S , citing its bigger 4.3-in. display, slightly lighter weight and its ability to connect over Verizon's 4G LTE network.
The Droid Razr is also compared to the Samsung Galaxy Nexus, which will be sold exclusively by Verizon in the U.S. this fall. The Galaxy Nexus will run Android 4.0, also called Ice Cream Sandwich, while the Droid Razr runs Android 2.3.5.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed . His e-mail address is firstname.lastname@example.org .
Read more about smartphones in Computerworld's Smartphones Topic Center.