OpenWorld 2011: Exadata underpinning Oracle Cloud play

Oracle makes its case for Cloud

Oracle is banking that when organisations across the Asia Pacific turn to new infrastructure to support their move to private cloud or launch of public cloud services, bigger equals better.

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Speaking at OpenWorld in San Francisco, Oracle SVP APAC, Steve Au Yeung, sought to lay down a case that when it came to choosing a Cloud infrastructure provider, size is everything.

According to Yeung, Oracle in the Asia Pacific had some 80,000 customers, five partners, six R&D centres, and 1.8 million developers in the company’s Technology Network community.

Globally, the company had made some 70 acquisitions since 2005 and had spent $19 billion in R&D since 2004.

Yeung said the bigger is better pitch was making headway among major companies across the Asia Pacific with its big compute appliances Exadata and Exalogic being taken among public sector, financial, telco and manufacturing.

“Engineered systems, if you will, are the engine for the Cloud,” he said. “Our belief is that the Cloud has to be powered by a very powerful engine. And we believe our Exadata line is the answer.”

Adding to the performance claims of the appliance, made by Oracle chief Larry Ellison in his OpenWorld keynote speech, SVP middleware APAC, Marcus Tsoi, said the up to ten times increased performance of Java based applications would also lend itself to Cloud-based services.

By way of example Tsoi claimed two full racks on the appliance would be enough to handle Facebook’s Web traffic – some one million HTTP requests per second.

All eBay product searches – almost two million online transaction processing (OLTP) operations per second -- could be handled on half a rack, and China’s rail ticketing system, issuing more than 1.8 million messages a second, could be run on one rack.

Roger Li, SVP technology APAC at Oracle said sales of the Exadata line were proof of this strategy with some 1000 units being sold to global brands across 67 counties and23 industries. According to Oracle President, Mark Hurd, has previously stated that the current pipeline for the appliances amounts to some $2 billion.

Li also flagged Oracle’s intention to push Exadata into telcos, for use in hosting ISV partner applications, SAP certified applications, replacing isolated special purpose platforms and consolidating databases, and in data warehousing.

Tim Lohman travelled to OpenWorld 2011 as a guest of Oracle.

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