Courier company employs GPS tracking to boost delivery options

Courier company uses in-house team to create GPS-based tracking solution

Australian courier company Mail Call Couriers has expanded its business to include same day delivery due to demand from the online retail market, according to the company's Mail Call Couriers' managing director.

Pearse said that the company's new Want it Now spin-off relies heavily on GPS tracking technology.

“We’ve always invested in technology over the years and a lot of the tracking technology we’ve developed is very innovative,” Pearse said.

“Our tracking technology has information that is accurate down to the minute with ETA, and it's all built in house by our developers.”

Pearse said Want it Now uses the infrastructure and technical capability of Mail Call Couriers to offer an API to online retailers who can then offer same day delivery for goods in Melbourne and Sydney.

“How I like to describe it is that we have a backend system that allocates to our fleet and obviously the online retailers come through an API,” she said. “We then allocate the jobs to our courier fleet based on the best option.”

A GPS tracking system that is able to deliver to-the-minute information about the delivery of goods, and Pearse said the business is taking advantage of a hole in the Australian online retail market.

“We’ve been behind the eight ball in the online retail space for a number of years, and there hasn’t been that drive from the consumer base,” she said.

“We’re really pushing the transport industry to have more options for online retailers and I think the industry should present these options to the retailers directly.”

Follow Lisa Banks on Twitter: @CapricaStar

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