Sydney-based startup Interactive Accounting has taken accounting to the Cloud. The organisation has been around for two years and has Australian customers in the retail, travel and medical industries. Computerworld Australia spoke to founder Guy Pearson the business and the potential the Cloud holds for startups.
What is your role at Interactive Accounting and can you give me some background on what the company does?
I’m founder and director. Interactive Accounting is an online chartered accounting firm that focuses on achieving set deliverables for a fixed price. In short, we use tools that provide advice about your business and investments right now — we don't analyse what happened last year because that's in the past.
How long have you been in operation and what kinds of projects are you working on?
We were founded in 2009, and are working on automating the accounting processes from lead through collection of payments. This will enable us to continually raise the minimum service standard we are providing to clients.
In addition, we are providing feedback to providers of online products to further reduce our bottle necked processes.
What role do you think Cloud computing plays in the startup space?
It is the reason for the increase in startups. It has reduced the capital expenditure required to start a new business. You can now pay as you use most of your critical applications to run your business and in a lot of cases there are free versions available.
What advice would you have for up and coming startups trying to make their mark?
Be disruptive. Define your target market, find out what you want, what their problem is and tailor your solution to resolve that problem. Your challenge is then to continually develop your business, don't settle, your competitors will take your clients.
Who are some of your local customers?
Styletread, Beat Medical, Reho Travel, Feel Creative, Createur, Regadget & Misa Digital to name a few.
How do you maintain innovation in a sector that is growing so quickly?
By never thinking we are 'done'. We always focus on looking for new and better ways to serve our clients and streamline our processes. Then we research our ideas by speaking to peers, providers and looking at the way other industries are doing things and applying the best methods to our business. We focus on client benefits and these are ever changing, so we need to change accordingly.
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