New study a fillip for NBN

Internet traffic in Australia is soaring and by 2015 will reach 22 gigabytes per capita.

The case for a National Broadband Network (NBN) has been given a fillip by research findings that show by 2015 there will be an almost six-fold increase in internet traffic in Australia.

According to the fifth annual Cisco Visual Networking Index Forecast, over the period 2010 through 2015 the number of internet users will increase from 14 million to 20 million – a growth of 43 per cent. It also predicts that video downloads and streaming will come to account for 81 per cent of all internet traffic. As a result, IP traffic will grow from just four gigabytes per capita in 2010 to 22 gigabytes in 2015.

“Demand for internet bandwidth in Australia is soaring, as is the number of people using the internet,” said NBN Co head of product development and sales Jim Hassell, adding that if Australia is to be able to support such growth and become a leading digital economy, upgrading telecommunications infrastructure has to be a priority.

“A National Broadband Network that will reach every Australian home and business, with the majority connected to super-fast fibre optic cable, will provide the communications infrastructure to sustain the country for decades to come,” he said.

However, as has been well documented, speeds experienced by consumers on the NBN will hinge on factors such as the retail broadband network they choose, their equipment and in-premises connection.

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