Google+ to reach 20 million users by the weekend: Study

Why Facebook has nothing to worry about -- yet

A study of the Google+ user base predicts that the social networking service is set to increase its user base by 20 million before this weekend.

Ancestry.com’s founder, Paul Allen, has been studying the popularity of Google’s social network, saying that he recorded a 350 per cent increase in users over six days.

“The user base is growing so quickly that it is challenging for me to keep up, since the number of users of any given surname, even the rare ones I am tracking, seems to be climbing every day,” Allen wrote in a Google+ post.

“... I project that Google will easily pass 10 million users tomorrow and could reach 20 million user by this coming weekend if they keep the Invite Button available.”

Allen said his predictions are based on his Google+ membership model, which conducts a surname-based analysis of new users to the social networking site.

Despite estimating that there are already 9.5 million people currently using Google+, Allen said Facebook hasn't lost any of its popularity, after he surveyed 390 Facebook users, 52 per cent of whom said they haven't heard of Google+.

“Not everyone is unhappy with Facebook,” he said. “Facebook has added hundreds of million of ‘late-comers’ to their social network in the past two years who are obviously enjoying their experience there because most of them are logging in multiple times a day.”

The popularity of Google+ hasn’t been without some development hiccups, with Google last week apologising after it spammed its users thanks to a lack of disk space.

Follow Lisa Banks on Twitter: @CapricaStar

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