CRM software vendor Siebel Systems Inc. this week announced that it has made a US$5 million equity investment in data analysis software company SPSS Inc.
Through the arrangement, Siebel, of San Mateo, Calif., hopes to boost the integration of predictive analytics technology with Siebel e-business applications. The companies are identifying joint sales opportunities and plan further integration of both service and technology offerings.
As part of the alliance, Chicago-based SPSS plans to pursue increased integration and validation of its analytical offerings with Siebel applications to enable enhanced customer segmentation and more effective targeting in marketing campaigns either offline or in real-time environments such as call centers and Web sites.
SPSS data mining and statistics products, Clementine and SPSS, already have been certified to work with the Siebel eBusiness 2000 platform,the companies said.