World Street delivered on Tuesday an updated version of its peer-to-peer networking platform that includes a new instant messaging capability designed specifically for professionals in the financial services market.
Version 3.0 of World Street also features a new viewing capability that allows users to better control the presentation of information which, among other things, allows them to reinforce their brands.
World Street Messenger lets users send personalized and secure messages to others from within their existing applications and workflow systems. Messages can be sent either through several different VPNs (virtual private networks) or over the Internet, a company spokesman said.
The new messaging features contain compliance control points, enforceable authentication and security, as well as back-end logging and text saving features -- capabilities not typically featured in consumer-based messaging systems, according to a company spokesman. Corporate users can tailor their own security and authentication and rule compliance to both internal and external messages.
"With this version is a level of instant messaging that enables people to have substantive, online conversations in real time. The business relationship is the basis, and relevance is the focal point of these conversations," said Bruce Fador, World Street's president and CEO.
The latest version of the product also has a Dynamic Viewer that better allows companies to collect and use important information that is scattered in pockets throughout their enterprises and to deliver it in a branded manner to colleagues or external business partners.
Users can "blend" information from multiple sources into a single document. For example, equity firms can integrate into an investment message relevant text or graphical data taken from research reports, market data, or news.
Company officials believe the new features combined with World Street Network's existing capabilities helps users further reduce costs as well as improving operational efficiencies.