MobileActive launches mobile voting platform

MobileActive's (ASX:MBA) business-to-business arm has launched a mobile voting platform for A/NZ broadcasters, under license from a UK partner

Mobile content and services company, MobileActive (ASX:MBA), has launched a new mobile voting platform for broadcasters.

MobileActive's Mobile Embrace business-to-business division has licensed Interactive Broadcasting Platform from the UK's Mobile Interactive. The license covers Australia and New Zealand.

MBA shares jumped 18.52 per cent on Tuesday to $0.032 after the announcement was made

Interactive Broadcasting Platform has been designed to act as a channel for viewers to vote on television programming such as reality shows, otherwise interact with live shows or watch live feeds and highlights.

It can also use social media plug-ins, and Mobile Interactive has already integrated the platform with Facebook.

The platform also includes an in-app payment and crediting mechanism, and uses SSL encryption for security.

MobileActive will offer the platform either as a fully managed service or an SDK. Services using the platform may be distributed as apps or hosted on the internet.

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