Virgin Mobile and Melbourne radio company dmg Radio Australia have jointly launched a new digital radio station streamed online.
Radio Free by Virgin Mobile will broadcast programming from music festivals sponsored by the Virgin group, with listeners voting to choose which songs get played.
It can be accessed by Virgin Mobile subscribers, or through an iPhone application or various websites and online radio players.
The station has been named after digital radio broadcaster Radio Free Virgin, which Virgin founder Richard Branson launched in 1999.
dmg group sales director Jenny Parkes said the concept behind the online station was created by her company in collaboration with media agency MPG.
She said dmg had a long-standing partnership with Virgin Mobile.
dmg Radio Australia is 50% owned by Lachlan Murdoch, and 50% by its founder, the UK's Daily Mail and General Trust.