The use of tablets may have exploded in the last year, thanks to the iPad, but enthusiasm for the Apple device has done little to dent Australian PC sales in 2010.
The latest figures from IDC show a very healthy 20 per cent growth in the local PC market driven by the Federal Government’s Digital Education Revolution (DER) program.
According to the analyst firm, despite the solid performance in the education sector, the consumer sector suffered during 2010.
"Most consumer-centric vendors, such as Acer, Toshiba and ASUS, experienced weak consumer uptake and struggled to clear the backlog of stocks in the channels following a strong quarter in Q3," IDC market analyst, Amy Cheah, said in a statement.
"Interestingly, Apple managed to generate a healthy growth with the introduction of its new 11-inch Macbook Air."
The government sector was slow due to delays in the announcement of the Federal Whole-of-Government Desktop Hardware Panel, while the SMB sector was sluggish in the second half of the year due to spending being brought forward by government stimulus tax incentives in the prior financial year.
As of Q4 2010, HP dominated the PC market with some 22 per cent of sales followed by Acer with 15 per cent, Dell with 14 per cent, Apple with 11 per cent and Toshiba with 10 per cent.
Looking to 2011, the firm noted that Apple's iPad 2 and several more Android Honeycomb tablets bound for the Australian market could result in a slowing of PC sales.
"It is essential for PC vendors and software providers to continuously innovate to capture end users' mind share," Cheah said. "A shift is happening.
"It is no longer all about the hardware specifications. It is the ecosystems enabling a holistic user experience which will be the deciding factor."
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