2011 the year of e-commerce in online retail: CEO

Mobile, rich media set to dominate

The domination of mobile devices in the online retail realm is so 2010, according to a local CEO, but e-commerce will be the next big thing.

Speaking at a media briefing in Sydney this week, pre-shopping website Lasoo chief executive, Paul Marshall, says that while mobile devices will continue to play a large role in the online sales space, e-commerce platforms will dominate the market this year.

“We need to be accessible 24 hours a day, seven days a week, and on as many devices that people are using,” he said.

“The next step is e-commerce and with the significant growth in online commerce, both here and offshore, the brick and mortar retailers who don’t have an e-commerce play have been losing market share.”

Lasoo deployed its new e-commerce platform last year and chose European platform Hybris, who claim to have clients such as Adidas, Lufthansa, Douglas, Toys`R´Us, Reebok and Pirelli, for the task.

“E-commerce is a very important step in that space,” Marshall said. “E-commerce is becoming a larger share in retail online.”

Marshall shared statistics from Lasoo’s 2010 sales report, which suggested that it was a big year for sales in the online retail space thanks to the increased use of mobile devices.

“We have a 1500 per cent increase in the number of mobile visitors on our mobile devices, either through our mobile website or a number of different apps,” he said. “We have about 150,000 downloads of our apps.”

In addition to the dominance of e-commerce in 2011, Marshall also predicts continued accessibility to websites on mobile devices, MC integration and rich media content will top the list as well.

“What we talk about with our retail partners is about starting with innovation and working our way up from there,” he said.

“Rich-media is the cost of entry and a basic requirement of being in the online space and in retail.”

Marshall’s insights come as Telsyte yesterday announced the release of the first in-depth industry study in the Australian online group buying market, which revealed that it is the fastest growing sector in the online retail space.

“The success of online group buying in Australia shows that Australians are becoming increasingly social in their shopping activities. Consumers are moving from a simplistic click-to-buy shopping cart experience to a more dynamic social way of buying online,” Telsyte senior research manager, Sam Yip, said.

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