Smartphone market to reach saturation point by 2015: Analysts

Mobile data will climb to 148,705 terabytes per month

The growing use of smartphone devices show no signs of abating, with analyst firms IDC and Gartner forecasting smartphone numbers to reach between nine and 10 million in 2015.

Speaking to Computerworld Australia, IDC telecommunications analyst, Mark Novosel, said there will be 10.2 million new smartphones shipped to Australia in 2014. He also predicted that by 2014, 81 per cent of phones coming into the market will be smartphones.

This was in response to a Cisco networking report which forecasted 11 million smartphones will be in use by 2015 in Australia.

The report also claims mobile data traffic will grow 101 per cent every year to reach 148,705 terabytes by 2015. However, Novosel said this was in line with industry trends.

“The forecast will be the case moving forward because the more data people are offered on their plans, the more ways they find to use it,” he said.

“Services such as [video-sharing website] YouTube chews through more data each day and the doubling of mobile data every 12 months is to be expected. We don’t anticipate that will change anytime soon."

Novosel said other drivers for this growth will include more lenient quotas from telecommunication companies and if it is appropriate for the provider to offer more data.

“People will always find ways to consume that data,” he said.

Statistics from Gartner state that it is expecting more than 9.6 million smartphones to be sold in 2014, from total mobile device sales of more than 12 million.

The analyst group also notes that data revenue will grow from $5.7 million to $8.4 million in 2014.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Computerworld Australia on Twitter: @ComputerworldAU

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