NBN Co has appointed Hitachi Data Systems Australia and New Zealand senior marketing manager Tim Smith to head up marketing at the National Broadband Network (NBN) wholesaler.
Smith revealed the new role, marketing general manager, on his LinkedIn profile. An NBN Co spokesperson confirmed the appointment, adding that Smith would report to head of product development and sales, Jim Hassell.
“This role will be important in our marketing of NBN products and services to access seekers,” they told Computerworld Australia in an email.
Smith, who describes himself as an “intrapreneurial business-to-business marketing specialist”, highlights experience working to generate revenue out of buyer behaviour and “customer pain points”.
According to his LinkedIn profile, Smith has been employed by Hitachi Data Systems since 2002, initially as a product marketing manager, but has since overseen marketing strategy and brand development for the company’s enterprise business and channel division. Smith also sat as chair of Hitachi’s group brand committee for Oceania.
Prior to joining Hitachi, Smith worked for technology outfits Force Technology and Express Data.
Smith’s appointment comes a month after the Department of Broadband, Communications and the Digital Economy (DBCDE) hired public relations firm Weber Shandwick until the end of June to provide “communication consultancy services” and develop a communication strategy to help identify the benefits of the NBN on Australia’s digital economy.
The strategy is expected to help educate consumers, businesses and government agencies on the issue.
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