Telecom software vendor eServGlobal (ASX:ESV) has announced a partnership agreement with analytics company Xtract to develop an integrated analytics solution.
Under the arrangement, eServGlobal will integrate its PromoMax solution with Xtract's Social Links service. The planned result will be an end-to-end customer analytics tool with a social element.
The suite will include 3D analytical profiling from Social Links and promotions management capabilities from PromoMax.
The new service will be offered with various licensing options, including a SaaS delivery model, eServGlobal CEO Craig Halliday said.
He said PromoMax has been benchmarked for over 50 million subscribers and 300 million daily service events, and has been demonstrated to be capable of running over 20 simultaneous promotions.
ESV shares ended Friday's trading unchanged at $0.640.